I created a seasonal visual identity for the LA Expressions Spring Collection that differentiates new formulas- like “Flower Shower” and “Dew Drop”- from the permanent product line without losing core brand recognition.

I developed a custom illustrative pattern that integrates the existing logo to act as a visual marker for the new formulas, and a template for upcoming collections. This system was designed for versatility, covering everything from high-resolution product labels for body butters and lip balms to 3D mockups and social media assets. By balancing fresh aesthetics with brand continuity, the collection clearly differentiates seasonal offerings while staying rooted in the brand’s established professional identity.