Digital marketing branding
This was a group project creating a website to promote Clinton Community College, their current(spring/summer) graphic arts students, and the graphic arts program to prospective employers.
Prioritizing user flow and clarity
Ensuring cohesion across pages and imagery
Balancing visual hierarchy of text and images
Using accessibility focused design
I created a branding package for a small town bar and grill designed to maintain brand consistency across various touchpoints. This project includes designing print and digital menus, promotional items, and social media assets for a new, featured offer.
This package is a comprehensive branding and marketing campaign designed to update restaurant collateral and highlight specific high-margin items.
Project components and deliverables…
included menu versions, promotional items, digital & social media assets, and packaging graphics for display at the bar, table signage, and merchandise, and takeout bags. The menu versions are created for print and mobile use. I redesigned the main menu to especially promote brand cohesion and strategic item placement.
