A multi-platform photo essay designed for Muscatine Parks and Recreation, highlighting the city-wide trail system. I managed the full creative pipeline, from capturing images on-site to final production for web and print. The resulting mockups illustrate a high-resolution, print-ready design that bridges the gap between digital photography and physical media.

While shooting, I navigated inconsistent natural lighting by using Photoshop to balance exposures and maintain a vibrant, cohesive aesthetic. During the InDesign production phase, I addressed a technical overlap involving parent page structures and background patterns, refining my understanding of master page hierarchies and print-ready exporting. The final mockups, created in Illustrator, demonstrate a narrative-driven approach to this promotion.

• Main Editorial Spread: “Original photography and layout design highlighting Muscatine’s natural trail beauty.”
• Process Detail: “Utilized Photoshop to correct harsh outdoor lighting and ensure a cohesive color story.”
• The Mockup: “Visualizing the transition from digital layout to a tactile, print-magazine experience.”

I created a seasonal visual identity for the LA Expressions Spring Collection that differentiates new formulas- like “Flower Shower” and “Dew Drop”- from the permanent product line without losing core brand recognition.

I developed a custom illustrative pattern that integrates the existing logo to act as a visual marker for the new formulas, and a template for upcoming collections. This system was designed for versatility, covering everything from high-resolution product labels for body butters and lip balms to 3D mockups and social media assets. By balancing fresh aesthetics with brand continuity, the collection clearly differentiates seasonal offerings while staying rooted in the brand’s established professional identity.

I developed this business card with the intention to showcase my brand through a timeless, minimalist design.